According to John Lewis it seems that when men go lingerie shopping for their wife’s, they get in that much of a muddle that they need an assistant. So the huge department store chain has put male and female assistants in their lingerie departments. I get the feeling it is more to do with pushing a sale than helping the men, maybe that is where my doubting nature falls short.

The aim of John  Lewis is to take all the embarrassment out of lingerie shopping and give the men chance to make their purchase in a male only environment. Spot the holes in the plan already. Come on John Lewis, fess up, it is all about pushing men towards buying lingerie because as far as I see it if they don’t know what their wife wants then how is an assistant going to know?

The first tip that they offer to men is to know the size of your wife before you leave the house, this way you can ensure that you buy the right size. Really!. Has John Lewis gone as far to say men are that stupid that they try to buy lingerie without knowing the size first!.  On second thoughts.

lingerie shopping

lingerie shopping